Sabine Kops - Graduation

Fontys Academy of art, communication & design

bachelor degree

For my graduation research I investigated what the existence of artificial intelligence means within the creative sector.

"Can artificial intelligence replace humanity in terms of creative assignments?"

To investigate this I started a design studio with five fictional and artificially generated employees based on my own appearance. Due to the development of AI, every employee has their own style, personality, specific skill and way of speaking.

Multiple AI have been used to enter into a collaboration. As a result, I have been able to take on and realize various assignments without using human characteristics or presence.